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Marketing a small business |
Business start ups and
marketing
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All about
Listing on search engines
All about
Search engines |
A 1 minute exercise in
getting listed with prominent search engines
Brief articles on search engine placement
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Mike's
Marketing Tools - The leading review site for the very best internet marketing tools. |
Unless your website comes up in the top 30,
your rate of return
is miniscule. Search engines use key words and number of links
to your site as part of the means to determine if your site is
relevant and should be placed on top. See what tools will help you
climb to the top there are free tools for your use as a sample of
what can be done.
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DrNunley Marketing Articles |
1000's of smart strategies you can use to build
your business. Clear, easy-to-understand, and for FREE! |
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Whois.sc |
Looking for more information about competitors?
Start by typing in the domain name and see when the website started.
Individuals responsible for the site (upon startup) and date
started. |
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How to determine your closing ratio |
This nifty tool helps you manage your sales force
and keep tabs on the more experienced salespeople. |
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Advertising/Marketing Checklist |
- Use your advertisement to identify a
typical problem your customer base faces and then discuss how you
can help solve it
- Your advertisement should include a hook to
motivate an individual to buy or contact you now.
- Use words that are client and problem
centered. Change your ad until you find the words that will
prompt an individual to action.
- Potential customers need to become familiar
with your product or service before buying, so advertise
frequently and regularly.
- Include a strong marketing message.
Include up to 10 words that describe what problems you solve and
for whom.
- Follow-up on all leads via telephone or
e-mail offering more information on how you can help.
- Track and interpret the results of each
marketing campaign. Tag each sale with a source code that
identifies the medium that prompted the sale.
(QuickBooks provides many options for this type of tracking- call
us 800-216-0763 for help to set up your books to collect this
data)
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Do it yourself public relations |
Nice checklist of what you can do to market your
business on a budget:
http://superpromo.com/medihttp://superpromo.com/media/art27034.htmla/art27034.html |
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E-mail Newsletters |
Pertinent.com
A website full of articles and hints about how to
attract and keep customers, plus how to use the web to market your
company. List your E-newsletter plus find other newsletters
who have agreed to an advertising exchange. A great way to get
people to your website. This site also contains tool to create
on-target
sales letters. Also visit
http://www.spamlaws.com/ for
federal and state antispam laws and how they apply to you. |
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Customer
service and business start ups |
One terrific newsletter we receive is the
The Small
Business Advisor by Isquare.com It
continues to remind us how to keep our business in top form.
For example, one newletter included over 25 tips on customer
service which we printed and posted to help remind us how to do it
right. The firm lectures on running a successful
business plus offer consulting services to individuals who are
considering starting
a small business |
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Key words
or phrases prospects use to find produce/service on the net |
What words should be incorporated into your site
so that people and business can find your goods and services. Overture
has a term suggestion tool which tells you the number of times
people used that keyword or phrase last month |
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Knowthis.com |
Knowledge source for market
research, marketing plans, internet marketing, marketing careers &
much more
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Web Marketing |
Finding websites that will
link to yours is one way to improve your rankings with the search
engines and provide more exposure for your business.
Jersey-Mall.com is a perfect example of such opportunities
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Find a trade
show |
Great for networking and advertising |
No more fax marketing after Aug 25, 2003
Spam Laws |
New Fax Restrictions Apply to All Businesses
Federal and State antispam laws and how they apply to you |
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101 writing tips for e-mail marketing |
Great primer called 101 Writing Tips for
Successful Email Marketing written by Steve Slaunwhite. You will
need Acrobat to read it. |
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Slogan Generator |
Lots of fun, neat ideas to market your product |
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Workz.com |
Workz.com is a one-stop resource for
small businesses that want to grow and prosper using the
Internet. Provides objective articles and checklists
with step-by-step instructions on how a small business
can grow and prosper on the Web. |
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E-Commerce |
A site offering links to
anything you may want to know about selling on the web
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Web Business |
Offers over 3000 articles, ideas and
resources to help you build, manage, promote and
maintain your Web business |
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Banner advertising |
This is advice, from an
internet newsgroup user about banner advertising. Be sure to do your
own research before spending hard earned advertising dollars:
"Make sure the web site you're
advertising on is very targeted. Run a test
campaign first (about 100k impressions or less). Also make sure they
have
enough traffic to their site. I like to gauge how much traffic a web
site
gets by doing a "link:
www.website.com"
on google. You can see how many sites link to it. I don't advertise
on sites with fewer than 1,000 outside links. If this is unavailable
and I've never advertised with the site, I make them do an agreement
stating that they're capable of delivering x amount of unique
impressions per month. Some search engines like Google AdWords or
Overture (and even some banner networks) allow you to pay per click
through (cost per click / CPC). These are usually expensive (a
nickel up to 2 bucks per click for a targeted audience). For
instance, if you have an average sales-to-hit rate (total sales /
number of web hits) that is about $0.75, you're making about $0.25
per hit on average. This is a good measurement of advertising
efficiency with each site. Anyway, I like to find targeted web sites
and just pay by CPM (cost per thousand banner impressions, not click
throughs) because I get a better deal. For instance, there's one web
site that can display 800,000 banners each month. He charges me $2
CPM ($2000 for 800k impressions). I get about a 1.5% click-through
rate on those 800k impressions (12,000 hits) that gets me a 0.75%
sales rate (just under 100 sales each month) which is ok because my
average sales per customer is $264.Then figure in that you have just
acquired a new customer to market new products to - priceless. It
might take awhile to get it right. Record information in your web
logs.. its important to analyze where your sales are coming from."
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